1)
Introduction:
The goal of this report
will involve a foreign market company overall entry strategy into a foreign
market that includes attention to the company’s social, political, cultural and
economic environment the proposed country which the company is not currently
operating in along with its mode of entry, organizational structural
arrangement and organizational structural arrangement and organizational
strategies the company should advance, including potential alliances with local
firms and discussion of the ethical, negotiation, leadership and management
challenges associated with useful recommendations. The analysis should
demonstrate application of relevant theory and integrate the readings and cases
in the context of the actions of a specific firm. Moreover, the NOKIA company
exists to benefit and refresh everyone it touches, emerged in the year 1960,
NOKIA company is the world's leading manufacturer, marketer and distributor of
mobile.
And this report will Explains Ing the insurance company and discusses way the
company.
1)
Literature review
2.1 Definition of management
Management is getting work done through other people to achieve efficiency and
effectiveness (William, 2009)
2.2
What is strategic planning ?
The essence of management includes the ability to
plan. As you work your way up the organization, planning moves from operational
to strategic. Strategic Planning is one of the principal responsibilities of upper-level management. Once management decides on the Strategic Plan,
lower-level managers implement the Strategic Plan through an Operating Plan.
Strategic Planning attempts to answer a very
fundamental question: Where do we want to be one year from now, two years from
now, three years from now, etc.? Strategic Planning requires that an
organization develop a vision of itself - how do we see ourselves in the
future? Strategic Planning looks at the big picture from a long-range
perspective whereas the Operating Plan represents the specific tactics for carrying
out the Strategic Plan year to year
2.3
Why do strategic planning ?
Strategic Planning helps management understand the
current situation. This in turn allows management to plan for the future. In a
world of rapid change, it is becoming imperative for management to think
strategically (plan for the future). And since the rate of change seems to be
escalating, the importance of strategic planning continues to grow. In fact,
the best-managed companies tend to engage in continuous strategic planning.
Some organizations have intuitive thinkers who almost seem to see into the
future. Therefore, strategic planning is a way of preparing for the future by
attempting to simulate the future.
Strategic Planning has a tendency to force people
to think about the future. This is extremely important since many organizations
are inward thinking, focusing too much on the short-term. Strategic planning
looks at the long-term which is how organizations survive and thrive. It has
been proven that organizations that focus on the long-term through strategic
planning outperform organizations that lack long-term planning. Consequently,
one of the benefits of strategic planning is long-term performance and growth.
Another benefit of strategic planning is communication. Strategic Plans
communicate the intentions of management to employees, shareholders, and
others.
2.4 What is
risk management ?
Risk, which is uncertaninty that has been defined,
is a simple concept, a way of thinking through and planning a program or
project. There are many treatments of risk in the literature, but most tend
overdo the quantitative tools and understate the softer, more people oriented
issues in risk management. First, risk has been narrowly treated in the context
of project and project tasks, but sources of risk are more appropriately
addressed at the business and industry level first. The prevailing notion about
project management.
Risk is integral to the business and the project
planning process, and the risk is why you do business and plan project .(barkley,
2008)
2.5
About Nokia company
Nokia Corporation is one of the world's largest telecommunications
equipment manufacturers. With headquarters in Keilaniemi of Espoo, Finland,
this Finnish telecommunications company is best known today for its leading
range of mobile phones. Nokia also produces mobile phone infrastructure and
other telecommunications equipment for applications such as traditional voice
telephony, ISDN, broadband access, professional mobile radio, voice over IP,
wireless LAN and a line of satellite receivers.
Nokia
provides mobile communication equipment for every major market and protocol,
including GSM, CDMA, and WCDMA.
Nokia was
established in 1865 as a wood-pulp mill by Fredrik Idestam on the banks of
Nokia rapids. Finnish Rubber Works established its factories in the beginning
of 20th century nearby and began using Nokia as its brand. Shortly after World
War I Finnish Rubber Works acquired Nokia wood mills as well as Finnish Cable
Works, a producer of telephone and telegraph cables. All three companies were
merged as Nokia Corporation in 1967. The name Nokia originated from the river
which flowed through the town of the same name (Nokia).
In the 1970s
Nokia became more involved in the telecommunications industry by developing the
Nokia DX 200, a
digital switch for telephone exchanges. In the 1980s, Nokia offered a series of
personal computers called MikroMikko [1], however, these operations were sold
to International Computers, Ltd. (ICL), which was later merged with
Fujitsu-Siemens AG. Nokia also began developing mobile phones for the NMT
network; unfortunately, the company ran afoul of serious financial problems in
the 1990s and streamlined its manufacturing of mobile phones, mobile phone infrastructure,
and other telecommunications areas, divesting itself of other items, such as
televisions and personal computers.
In 2004,
Nokia resorted to similar streamlining practices with layoffs and
organizational restructuring, although on a significantly smaller scale. This,
however, diminished Nokia's public image in Finland
Recently,
Nokia joined other mobile phone manufacturers to embrace Taiwanese Original
Device Manufacturers. Nokia signed a contract with BenQ, a Taiwanese Original
Device Manufacturer, to develop three high-end mobile phones, which are
scheduled to retail by the end of 2005
2.6 Company
profile
Nokia
Corporation manufactures mobile devices principally based on global system for
mobile communications, code division multiple access (CDMA), and wideband CDMA
(WCDMA) technologies. The company operates in three divisions: Multimedia,
Enterprise Solutions, and Networks. The Multimedia division focuses on bringing
connected mobile multimedia to consumers in the form of advanced mobile
devices, including 3G WCDMA mobile devices and solutions. The Enterprise
Solutions division enables businesses and institutions extend their use of
mobility from mobile devices for voice and basic data to secure mobile access,
content, and applications. Its solutions include business-optimized mobile
devices for end users, a portfolio of Internet portfolio network perimeter
security gateways, and mobile connectivity offerings. The Networks division
provides network infrastructure, communications, and networks service platforms
and professional services to operators and service providers. Nokia connects
people to each other and the information that matters to them with mobile
devices and solutions for voice, data, imaging, games, multimedia, and business
applications. The company also provides equipment, solutions, and services for
its operator and enterprise customers. It sells its mobile devices primarily to
operators, distributors, independent retailers, and enterprise customers
worldwide. Nokia Corporation is based in Espoo ,
Finland
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